• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 8x

  foot traffic

• 250M

  impressions in 7 days

• 1,100%

  growth in UGC

Combining real-world activation with in-app promotion and TikTok creator content on the LIVE Feed, Samsung sets a new benchmark for hybrid marketing.

• 78%

  Target Audience reached in Pakistan

• +9.9%

  Uplift in Ad Recall

• +6.3%

  Uplift in Awareness

Sunlight lights up TikTok with impact & recall in Pakistan!

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.

• 4.09%

  Click-through rate

• 54.8%

  Lower CPC versus industry benchmark

• 14.5K+

  Clicks from Interactive Add-On

Wall’s brings Eid joy and frozen desserts to TikTok in Pakistan!

• 26%

  of the overall campaign impact was generated by TikTok*

• 50%

  contribution to the lift in Brand Love

• 30%

  contribution to the lift in association with the music territory and other brand image attributes

How TIM brought the TikTok community to the big screen at Rock In Rio with Ivete

• 11.3%

  higher TopView View-through-rate compared to benchmark

• 2.8%

  increase in Click-through-rate

• 2.7%

  decrease in Cost-Per-Click

How Etos used TikTok to drive awareness and conversions of their beauty and make-up products.

• +240pp

  CTR vs previous period campaign in VSA format

• -64 pp

  CPA vs previous period campaign in VSA format

• +244pp

  ROAS vs previous period campaign in VSA format

COCUNAT boosts performance through Smart+

• 3.2x

  more impact on Brand Love vs. channel with higher impressions share*

• 12.1pts

  lift in Online Communication Recall

• 8.4pts

  lift in Purchase Intent

How CeraVe broke out the skincare bubble to spread the word of cleanliness among TikTok community

• 700+

  add to cart actions attributed to their ads

• 3x

  Return on Ad Spend (ROAS)

• -10%

  CPM vs benchmark

How effectively using TikTok's Pixel and Video Shopping Ads helped Samsonite to boost sales of their suitcases across multiple markets in Europe.

• 180M

  Impressions (+8% vs 2023)

• 1.9M

  Interactions (+126% vs 2023)

• 11M

  Views

Innovating flavor and brand connection with Atún Dolores® 2.0 on TikTok

• +32%

  lift in application submission clicks

• +7%

  lift in purchases

• +27%

  lift in ad recall

Driving brand metrics and bottom-line success with a full-funnel TikTok Strategy